Automated Sales Lead Generation
- 01 Jan
Automated Sales Lead Generation
Automatically generate sales leads from as LOW AS 10c per lead by using DIGITAL MARKETING on Facebook, Google AdWords, LinkedIn, Twitter, Instagram and YouTube.
Digital Marketing platforms provide VERY effective and VERY economical sales targeting.
Publish content (adverts) to specific markets, specific companies, even to a specific person (your buyer).
Tips & Tricks using the latest Digital Marketing functions?
1) Facebook, Instagram, Twitter, LinkedIn are used by EVERYONE. Advertise direct to their news daily feed?
Social Media Platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest are now the largest and most active databases in the world. These platforms now provide one of the most sophisticated and targeted digital marketing tools.
YOUR BUYERS are already using these tools. YOUR BUYERS use these tools EVERY DAY.
Your competitors are also using them to target YOUR BUYERS.
You can now place content (adverts) directly to their daily news feed for a very very low cost.
2) You can filter and target buyers for publishing digital content/advertising!
Audience Targeting provides an advanced search and filtering tool that allow to target buyers according to their location, job title, interests, age, business, industry, Internet behaviours, and even who is searching for your competitors?
You can also create “search based targeting” or dynamic adverts that allow you to present content to people using the internet to search for a specific result e.g. when they search for flights, you can present display advertisements or banners to them for travel insurance?
In the past, this research would have taken your sales and marketing teams literally hours of work to create such a focused and dynamically updating target sales list.
3) Continue to track the people who read your digital content!
Ever heard of website cookies? In digital marketing, we call them Pixels, and they allow you to track people who visit specific pages on the Internet including Facebook, Instagram, Google and Bing searches or, of course your website. Pixels allow you to then track and present web content (adverts and content) to these people while they are using the Internet and social media platforms – the new buzz word it's called is 'Remarketing'.
4) Remarketing automates the presentation of sales advertising to your buyers using the Internet!
Once you have applied a tracking pixel, you can then design, build, and publish other digital marketing campaigns specifically to this audience. By tracking visitors and creating an audience, it then allows you to track and present different campaign offers thus allowing you to up/down and also cross-sell and ultimately grow the value of this audience.
5) Create custom audiences using email lists, publish content to them whenever they use the Internet!
Google Customer Matching and Facebook Lookalike Audiences provide an amazing way for you to link your existing database list (your email list) to your digital marketing campaigns. Target and present your online advertising and remarketing programs to people who already know and trust in your brand.
These tools are SO smart that they can create for you a “lookalike” audience based upon your existing custom audience set-up – thus multiplying your target audience with NO effort.
6) Digital Sales Funnels automate your sales work while you’re asleep!
We all know sales funnels as a process used to target and convert leads. In the digital age, they are now automated workflow systems that allow you to build content and schedule the delivery of it to your prospects BUT also trigger action based outcomes. As leads subscribe, register or purchase, you can trigger additional offers (upsells) automatically. These tools provide a very low cost per lead and sales conversion rate.
7) Custom Conversions can tell you WHO is doing WHAT on your website?
Custom conversions are used to track specific actions that people take on your website e.g. if a visitor registers for something or they visit a page and use these custom conversion pixels to optimise, track and further analyse their behaviour to create more targeted (reminder) advertising.
8) Build an effective, sustainable and very visible low cost per conversion sales pipeline.
(Yes, I LOVE this part also)
Gone are the days of having dozens of sales staff buying customer lists and spending weeks or months trying to call and qualify them.
Gone are the days of spending 10s of thousands of dollars on marketing events and expos HOPING to generate “cold leads” that take months to follow up (with less than average results).
STOP of blowing marketing budgets on broad-based marketing campaigns that return little or NO results.
Welcome to the digital age, where you can leverage the Internet and Social Media platforms used every single day by YOUR BUYERS.
Welcome to low cost, targeted and focused digital campaigns that allow us complete visibility to buyer purchase behaviours.
AND welcome to Mobile Internet. Smartphone technologies that now allows you to present quality content, anywhere, anytime and anyplace across the world...
Need some help to get across all of this?
rev™ Sales & Marketing Acceleration Programs provide a range of information blogs, checklists, webinars, and also workshops to help you design, build, and sustain these types of sales engagement programs. We even offer an outsourced Digital Marketing and Social Media Service for those companies who lack the resources and skills (Read more below).
Check out the following to get you started:
[LEARN ABOUT] The diffrence between Digital Marketing and just placing advertising on social media sites like Facebook, Google AdWords, Twitter and Instagram.
[DOWNLOAD] Our Digital Marketing How-To Guide which teaches you how all this stuff really works!
[DOWNLOAD] Our 10 Steps to Implement Digital Marketing Guide.
[LEARN MORE] From our website Resource Library. Grab a heap of free templates, whitepapers, case studies, and workshops.
[REGISTER HERE] For our Webinar: The BEST and ONLY way to be using Google AdWords, Facebook & Twitter Adverts.
[REGISTER HERE] For something more hands-on? Book into our QuickStart Digital Marketing Workshops, an essential “bootcamp” for all digital marketers.
[ENQUIRY HERE] To commission us to help you workshop a Killer Sales Strategy and Marketing Plan.
Want us to set this up for you?
rev™ Do-It-For-Me (DIFM) Digital Marketing and Social Media Services removes all the reading and learning, and allows a specialist agency like us to come and 'set and forget'. From just $1,545 +GST we can design and publish your first digital marketing campaign (You just stand back and let us do all the heavy lifting).
Recommended articles based upon this topic;
Online Advertising IS NOT Digital Marketing
How Digital Pixels Leverage your Online Marketing
Digital Marketing How-To Guide
DIFM Social Media & Digital Marketing Services
Brand & Digital Strategy Development Guide
How to BOOST Sluggish Sales Results
Developing a KILLER Sales Strategy
How to Create a Successful Sales team from Scratch
Implementing a Sales Process & Framework
The Art of Sales Qualification
Sales Coaching & Mentoring Programs
rev™ Website Development and Marketing
rev™ Website Lead Tracker shows companies who visit your website
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